SEM Marketing Do's...

Michigan Internet Marketing Company

SEM Marketing

What is Internet Marketing?

Internet Marketing combines the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet Marketing does not simply entail designing and building a website.

Effective Internet Marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function, appearance and reach, focusing on its target market through Search Engine Marketing (SEM), Search Engine Optimization (SEO), Email Marketing, Social Media Networking, Media Advertisement Placement and Viral Marketing.

To sum this up in English, Internet Marketing is the promotion of a product or service online.

WebMart Internet Marketing Campaigns

A significant number of web sites on the Internet may look great on the outside but are very poorly designed for search engines. At WebMart, we have extensive knowledge and proven search engine techniques for obtaining top rankings in the most popular search engines and directories on the Internet. We ensure that your site is utilizing all of the latest methods and technology according to the specific rules set by each individual search engine or directory. We focus on specific keywords and geographical targeting to maximize exposure and effectiveness.

510-4SEO-GUY

Internet Marketing Services

SEO - Search Engine Optimization
Pay-per-Click Marketing Campaigns
Contextual Targeting
Geographical Targeting
Social Media Networking Platforms
Viral Marketing
Advertising Campaigns
Blogs
Content Management

Search Engine Marketing

When you sign up for your program, we will analyze the keywords you provide and develop a targeted list of high-traffic keyword phrases relevant to your business. Many web sites are designed with inherent roadblocks that affect search results. Your web site will be closely reviewed to identify trouble spots and fix these barriers for more effective optimization. We create targeted, optimized Header and META tags including title, keyword, description, and image ALT tags.

All image link buttons and javascript links are converted to text links, and javascript code is shifted to an external file. All styling will be converted from XHTML to CSS and shifted to an external file. We will develop an optimized internal link structure and make sure there is no more than 100 links per page. A search engine friendly sitemap and custom 404 pages will be created. A robots.txt file will be created to control which search engine spiders or robots have access to which pages within a web site. Some search engine spiders will not even spider your web site if they do not find a robots.txt file.

Once the pages have been uploaded, we focus on 20 top search engines and directories but submit to 500+. Beware of the programs that advertise submission to 1000's of search engines and directories because most of the sites they submit to are merely email collection databases set up for spamming. We submit to 500+ to stay competitive with other offers out there but really focus on the top 20 because this is where 95% of your search engine traffic will come from.

We feel it is very important to manually submit your site to search engines and directories. Many of the top search engines refuse submission from automated software programs. The five top directories - Yahoo, Looksmart, Snap.com, The Go Guides and The Open Directory Project require that categories be selected within their structure before a site is submitted. No automated program can do that. If we don't meet our commitment, we will refund your money according to our money back guarantee.

WebMart proudly serves the following areas in Michigan: Metro Detroit, Oakland County, Wayne County, Macomb, St. Clair, Monroe, Ann Arbor, Lansing, Flint, Grand Rapids, Kalamazoo, Southfield, Farmington Hills, Troy, Rochester, Birmingham & everywhere else